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COVID-19 Pandemic and Tourism: Rethinking the Role and Scope of Tourism in Rural Development | truCSR

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Written by: Rebecca Shibu Edited by: Yamini Peter Tourism is as old as people. People have traveled through histories and now, they will continue to do so. India's " Athithi Devo Bhava " has been one of the most renowned tourism campaigns which welcomes people to its land, so they experience, become part of it and take back memories from it. Considering guests as an equivalent of God themselves speaks volumes of India's approach to hospitality. Development through tourism emerged as a whole sector which actively generated cultural exposure and employment opportunities long back in history. According to the Economic Impact Reports by the World Travel and Tourism Council shows that Tourism made up to 10% of the global GDP until 2019 which is three times larger than the agricultural sector itself. It also surpasses the business that is brought through oil exports, food products and automobiles as shared by UNWTO . It also promotes the 2030 Agenda for Sustainable Develop...