truCSR

Written by Rebecca Shibu Edited by Yamini Peter Creativity is a key engineer for facilitating social harmony, sustainable development, technological invention, and scientific advancement. It is manifested through human activities at different levels. However, according to a standard definition , ‘creativity’ is often perceived as the ability to produce something new/novel and appropriate. Today, there is unprecedented importance given to creativity due to the implementation of policy-based, innovation-oriented national development strategies and increasingly pressing global issues, such as global warming and terrorism. It becomes crucial to establish that culture underwrites the creativity and the creative process in places and its people. They contribute significantly to economic diversifications and job creation which goes on to improve the quality of life. It plays a predominant role in sewing the social fabric and sustaining the cultural diversity of a place and its people. Hence,...