truCSR

Written by Rebecca Shibu Edited by Yamini Peter Creativity is a key engineer for facilitating social harmony, sustainable development, technological invention, and scientific advancement. It is manifested through human activities at different levels. However, according to a standard definition , ‘creativity’ is often perceived as the ability to produce something new/novel and appropriate. Today, there is unprecedented importance given to creativity due to the implementation of policy-based, innovation-oriented national development strategies and increasingly pressing global issues, such as global warming and terrorism. It becomes crucial to establish that culture underwrites the creativity and the creative process in places and its people. They contribute significantly to economic diversifications and job creation which goes on to improve the quality of life. It plays a predominant role in sewing the social fabric and sustaining the cultural diversity of a place and its people. Hence,...

  In the months and years to come, we will be witness to a world that has been through a critical phase due to the COVID-19 Pandemic. It will be a world that continues to work towards rebuilding and trying to achieve various economic, social, cultural, ecological and general development goals. One could regard this as a process of learning and unlearning about existing infrastructures and their potential in the future. While measuring the potential of things in the future, there are several factors taken into consideration, factors that stand out in these largely borrowed from the idea of sustainability.  Hence, the concept of sustainability has more value today than ever before. Given this background, truCSR is launching its “Campaign for Sustainability” for the span of two months where we breakdown complex ideas of sustainable development across thematic areas.  In the process of analyzing the future and what the future should hold, sustainability becomes the bedrock of...

Written by: Rebecca Shibu Edited by: Yamini Peter This weekend brings with it the festival of lights, Diwali and Bal Diwas or Children's Day. In the pandemic, these are small joys that have kept and continue to keep people together. The history of November 14 has been sewed keeping in mind the fondness of India's first Prime Minister Jawahar Lal Nehru and the Parliament's resolution to celebrate his birth anniversary as the day that we remind the country about our work towards "the citizens of tomorrow". Be it their education, upliftment and in terms of the opportunities that they receive being part of the future of the country. As much as the entire social sector has relentlessly worked towards keeping the systems of development in place, the pandemic and the consequent lockdown have disrupted them. Children from all backgrounds have been majorly affected by them. Epidemics and pandemics, such as COVID-19, produce potential risks to children's development due...

Written by: Rebecca Shibu Edited by: Yamini Peter Tourism is as old as people. People have traveled through histories and now, they will continue to do so. India's " Athithi Devo Bhava " has been one of the most renowned tourism campaigns which welcomes people to its land, so they experience, become part of it and take back memories from it. Considering guests as an equivalent of God themselves speaks volumes of India's approach to hospitality. Development through tourism emerged as a whole sector which actively generated cultural exposure and employment opportunities long back in history. According to the Economic Impact Reports by the World Travel and Tourism Council shows that Tourism made up to 10% of the global GDP until 2019 which is three times larger than the agricultural sector itself. It also surpasses the business that is brought through oil exports, food products and automobiles as shared by UNWTO . It also promotes the 2030 Agenda for Sustainable Develop...