Overcoming Fundraising Challenges: A Guide for NGOs
Author: CS Pradeep Kumar Parakh Executive Summary Indian non-profit organizations (NGOs) play a pivotal role in addressing the nation's diverse social challenges. However, securing adequate funding remains a persistent hurdle. This article explores the fundraising landscape faced by Indian NGOs and offers strategic approaches to overcome these challenges. We delve into the power of cause-related marketing and corporate social responsibility (CSR) as effective avenues for attracting vital resources. Understanding the Fundraising Landscape Indian NGOs often find themselves competing for limited funding amidst a myriad of worthy causes. To stand out, NGOs must develop a compelling value proposition that differentiates them from the crowd. Additionally, potential funders prioritize organizations that demonstrate a clear impact and responsible stewardship of funds. Transparency and measurable outcomes are essential for building trust with donors. Effective Fundraising Strategies To n